Head of Marketing

Who are we?

#WeareArringo!

Arringo was founded back in February 2018, which started as a 24/7 Customer Service organisation and later grew to offer a wide range of services from Software Design & Development to Marketing and Back-Office Solutions.

While our main line of business is outsourcing, we are more than your typical business solutions provider. We’re an extraordinary multicultural team with more than 30 different nationalities, and we pride ourselves on bringing the best talent from around the world! Professional and personal development is a big part of our values. We are committed to building a team based on qualifications, merit, and business needs.

What will you be doing?

We are seeking an experienced and operational Head of Marketing to lead our marketing team and play a pivotal role in shaping the marketing plan for the company. The ideal candidate will possess strong leadership skills, a proven track record in marketing planning development and execution, and the ability to thrive in a fast-paced, matrix environment. This role is part of the Senior Management Team reporting to the CEO of Arringo.

Key Responsibilities:

• Develop and implement marketing plans to support goals/priorities as defined by the CEO, and CMCO to drive growth for the Arringo Group, as well as several Fintech brands.
• Build, lead, mentor, and manage a team of marketing professionals, fostering a culture of collaboration, open communication and performance excellence.
• Build and implement end-to-end digital and traditional marketing initiatives to acquire, engage, and retain customers and drive growth. Including content marketing, SEO, SEM, social media, direct and email marketing campaigns:
• Draft campaign and guide with copywriters to deliver on briefs and SEO markers.
• Guide the creative direction with graphic designers and ensure the brand identities are consistently represented in all communications.
• Ensure the timely delivery of all campaigns and projects to meet deadlines.
• Define and measure campaign goals, track campaign ROI results, and build on analytics for continuous improvement.
• Ensure best practices and compliance with industry regulations.
• Oversee brand positioning/messaging to strengthen awareness and impact across all channels.
• Conduct market segmentation and persona development to ensure targeted marketing efforts are addressing the right audience with the right message.
• Analyse market trends, competitor activities, and customer insights to increase the results from marketing programmes.
• Manage marketing budgets effectively, ensuring accountability for return on investment.
• Set clear goals and KPIs for the marketing team conducting regular reviews and feedback.
• Maintain effective internal communications to ensure that all relevant departments are kept informed of marketing activities
• Preparing and presenting monthly and quarterly KPI reports to the senior management team.
• Ability to effectively manage multi-stakeholder internal/external relationships and priorities by collaborating closely with the CEO of Arringo, CMCO and other key stakeholders.

Qualifications & Experience:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing management roles and leading teams, preferably within the financial services or fintech sectors.
• Extensive track record in creating and executing marketing campaigns, and experience with marketing automation an advantage.
• Proficiency with marketing tools, CMS and project management software such as Figma, Trello, Notion etc.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously, on time and within budget.
• Strong analytical and problem-solving abilities.
• A solution-orientated, hands-on approach is essential, to support execution as required
• Excellent English language skills, both spoken and written. Proficiency in additional languages is an advantage.

What do we offer?

• Private healthcare
• Free eye test
• Refer a friend bonus
• Performance bonus
• Company discounts
• Team activities
• Extra paid holidays for volunteering time
• Company training with full support and constant attention.